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The Color of Success?Color should be one of your first concern when it comes to website design. Colors creates mood. It is immediate and memorable. It conveys character, expresses intention and emotion. Colors play a vital role in website's impact. It reflect the message and identity you want to convey to your viewers and can heavily influence the decision-making process. Your site will end up either plain and boring or chaotic and hard to look at. Thus, it must be carefully considered. Colors affect us psychologically. They can make us excited, happy, irritate, angry or sad. For example, if you owned a restaurant, try to use some orange color for your interior, or a red color table cloth to increase customers appetite. A good color combination that create a relaxed atmosphere and a big appetite are the perfect environment for a restaurant. It's the same for a website. Choosing safe color for your Website. That's my advice! If you are not an expert in colors, you can refer to the color wheel to achieve safe colors - The Complementary colors or the Monochromatic colors. The reason for choosing safe colors is because the web browsers shares 256 colors, but bear in mind that not all browsers share the same 256 color pallet. They only share 216 colors in common (Mac or PC). If you go outside the 216 color pallet, that means you are using the color that does not exist in the browser. Lets take a look at some of the color meaning: Red - the color of passion Red is the warmest of all colors. It represent passion, energy, desire, excitement, love, strength, courage, leadership and power. It also symbolizes fire, danger, blood, anger and war. Red reflects energy and can increase enthusiasm and interest. It enhances human metabolism, raises blood pressure and increases respiration rate. It has very high visibility, which is perfect for "Click Here" or "Buy Now" button in a website. Use this color to stimulate people to make quick decisions. Blue - the color of peace Blue is the coolest color. It represent calm, truth, loyalty, wisdom, confidence, intelligence, faith, harmony, heaven, sincerity and trust. Blue is considered beneficial to the mind and body which slows down human metabolism and produces a calming effect. Blue is often the chosen color by conservative people. It also symbolize coldness, depression and obscenity. According to studies, blue is highly accepted among males. Dark blue is associated with expertise and stability. Yellow - the color of joy Yellow is always full of creative and intellectual energy. Yellow symbolizes wisdom, happiness, wealth, hope, cheerful, and intellect. It brings clarity for decision-making and awareness, sharper memory and concentration skills. You can choose yellow to promote children's product. Men usually perceive yellow as a very 'childish' color, so it is not recommended to use it when selling products for men - nobody will buy a yellow business suit or a yellow business bag. Yellow also symbolizes sickness, jealousy, and unstable. Green - the color of nature It symbolize the master healer, well being, life, fertility, freshness, ambition, growth, stability and endurance. It is the most restful color for the human eye. Dark green is always associated with money, banking, and the financial world. It is best when you want to promote health products. On the other hand, it can denotes lack of experience and cowardice. Green is a safe color and if you don't know what color to use, use green. Orange - the color of energy Orange represents enthusiasm, fascination, success, attraction, encouragement, and determination. It is always associated with sunshine, joy and autumn. Curiosity is a driving characteristic of orange when it comes to explore new things. It is said that people who like orange are usually thoughtful and sincere. It has a high visibility as well, so you can use it to catch attention or highlight an important elements in your website. Purple - the color of power It is associated with royalty. Purple symbolizes luxury, ambition, magic and mystery, inspirational and imagination. It is also a color of good judgment. Being the combination of red and blue, the warmest and coolest colors, purple is most favored by children. White - the color of purity It means cleanliness, innocent, goddess and safety. It is considered to be the color of perfection. White can represent a successful beginning. In advertising and design, white is associated with coolness and cleanliness. You can use white to suggest simplicity in high-tech products. Gray - the color of neutrality Gray is the color of sorrow. It is the symbol for security, maturity, dependability and reliability. Light hues of gray make a good readability and backgrounds. Gray with more silver in it can be a very active color. Black - the color of stability Black is the most misunderstood color. Black is a mysterious color associated with fear and the unknown. It is also associated with power, elegance, formality, death and evil. Black is considered to be a very formal, elegant and prestigious color. A black background diminishes readability. It contrast well with bright colors. You can use a black background when designing photography to make the other colors stand out. Do not take colors for granted. Your choice of color represents you and your products or services. Colors can emphasize the theme of your website. It must be used as a tool to attract viewers. Keep in mind what the different colors symbolize during website design and you will be delighted with the positive output. Have fun! About the author: Bibi Liew is an Interior Designer and a webmaster of http://www.eBusiness-insights.com Visit her website if you want to start an Online Business and get your e-commerce website set up FREE on your own Domain with 400 Days Ezine-In-A-Box. Don't miss it! Circulated by Article Emporium Online to Success Website Marketing Tips Let me show you how simple and easy anyone with little or no Internet marketing skills can make money online working from home. For years I have searched the Internet looking for ways to earn extra income, I have been sceptical about lots of programs that have guaranteed great ... The Color of Success? Color should be one of your first concern when it comes to website design. Colors creates mood. It is immediate and memorable. It conveys character, expresses intention and emotion. Colors play a vital role in website's impact. It reflect the message and identity you want to c... Easiest Way To Build Web Site Traffic Yes, the best and easiest way to build Web site traffic is to write articles. And save A lot of time submitting them. It is through well written articles and keeping your visitor wanting to learn more that you will see more traffic on your Web site. More traffic means more pro... Is Your MLM About To Go Bankrupt and Leave You Flat? Copyright 2004 Android Technologies, Inc. Introduction Investing in a legitimate MLM is probably the best way to ensure that your MLM is not going to go bankrupt on you. This is not always an easy thing to ascertain even when you have access to detailed information... Merchant Accounts: What They Can Do For You Congratulations! You created an impulse in a customer to buy your product. One small catch… without some way to take their credit card number, your sale is as good as gone. One of the most important ways to grab that sale NOW, is to have your own Visa/AMEX/MasterCard merchant accou... Top Five Reasons to do a Website Redesign Copyright 2005 Digital Media Works, Inc. Small business owners need to monitor whether their investment in a website is providing a good return. Are your products and services easy to buy? If they aren't, you are wasting time and money and probably doing more harm than goo... Is Your Website Ready For Local Search Engine Traffic? Copyright 2004 John Jantsch I suppose the real reason for a local small business to have a website at all is to provide information for the local market, generate leads from local shoppers. Up until now too many small businesses have created websites more like monuments to t... How To Find The Top Keywords Relating To Your Theme Copyright 2004 Jeff Schuman Have you ever wondered what people are searching for online? More specifically have you ever wondered what people are searching for as it relates to the theme of your website? Let's say you have a website built around the theme of music d... 4 ROCK SOLID REASONS FOR BUILDING YOUR OWN WEBSITE Copyright 2005 Robert Evans What is the point of having a website, you may ask, when the affiliate programme you have joined has provided you with your own web page to promote? This is a fair question. The answer has to be that with your own site - and of course your own dom... 7 Simple Steps To Profit Without Your Own Product Copyright 2004 Clifford Mee Most people do not succeed on the internet because they are selling products no one desperately wants. If you want to be truly successful sell only things that people really really really want to buy! Sounds simple? It is. ... 9 Razor-Sharp Strategies For Building Success and Adding Zeroes to Checking Account Balance Copyright 2004 Quick Turn Marketing International, Ltd. It's easy to get so caught-up in the day-to-day obligations of your business that you find yourself trapped in the present, regretting the past, and with no time to worry about the future. It's easy… and it's deadly. Copyright 2005 Judy Thompson One of our local realtors recently mailed an attention-grabbing postcard, stating YOU DON'T “SORT OF” WANT TO SELL YOUR HOME---AND WE'RE NOT ABOUT TO “KIND OF” MARKET IT. Duh --- how many online entrepreneurs do take that approach and only... Getting Quality Leads Through Targeted Traffic: Hot Lead Generation Tactics Copyright 2005 Jack Humphrey If you are one of the tens of thousands of people searching for quality leads for your business everyday, you know how hard it is to find the precious few perfect business leads among the junk leads people are selling. Below are some tips ... The Online Business Quandary Building an online business is about as simple as re-building the Coliseum. Type any combination of "online business programs" into Google and watch all of the latest get rich quick scams populate the search engine results. These companies are geniuses at Internet marketing, but ... "How to Protect Your Search Engine Placement by Keeping Up-to-date on Industry Changes" There's no denying it: Search engines are a dominating force on the Internet, with millions of people going online to search on their topics of interest every single day. In fact, it was revealed at a recent industry conference that in June of 2005 alone, 10.5 billion sear...
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