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Top Five Reasons to do a Website RedesignCopyright 2005 Digital Media Works, Inc.Small business owners need to monitor whether their investment in a website is providing a good return. Are your products and services easy to buy? If they aren't, you are wasting time and money and probably doing more harm than good. Ask yourself the following five questions to see whether it's time for a redesign: 1. Has the size of the site grown substantially? If your site continues to grow and change like most business sites, you need to evaluate whether it's still meeting your objectives. As you add new products and services you need to re-organize your information. In addition, you should consider adding multimedia information (audio, video) to sharpen your message. 2. Is some of the content outdated or unnecessary? Does your website have up-to-date content? Someone should be revising spec sheets, changing promotion dates and adding new material weekly. If your website appears static, it looks like you're not a serious business. 3. Is the most important content buried below? Here's where you need to do an "easy to buy" audit. By that I mean you need to evaluate how easy it is to find information and actually buy your products. This sounds like common sense, but we've all purchased online and know that it can sometimes be frustrating. 4. Are you using the latest technology, instead of hard-coding? If you created your website more than 18 months ago, you are probably due for a technology update. This is also true if you started with a very basic site and "hard-coded" everything. Ask your webmaster whether he has some suggestions. You can be sure he will. 5. Does the home page design suit your current business objectives? Does your website communicate the depth and breadth of your current business? If you have changed the focus of your services, added new products or want to communicate a different face to your visitors, consider a redesign for your overall website. About the author: About Digital Media Works Digital Media Works, Inc. (http://www.DigMediaWorks.com ) is an Internet marketing and design firm that specializes in solutions for high tech and e-commerce companies. . A seasoned 25+ year management/marketing professional, founder Stephanie Diamond is experienced in building profits in a broad range of product and services businesses. She created a highly successful line of multimedia software products that sold millions of copies for America Online, and has developed unique business strategies and products for a variety of companies, including AOL Time Warner, Redgate New Media and Newsweek, Inc. Circulated by Article Emporium Online to Success Website Marketing Tips Let me show you how simple and easy anyone with little or no Internet marketing skills can make money online working from home. For years I have searched the Internet looking for ways to earn extra income, I have been sceptical about lots of programs that have guaranteed great ... The Color of Success? Color should be one of your first concern when it comes to website design. Colors creates mood. It is immediate and memorable. It conveys character, expresses intention and emotion. Colors play a vital role in website's impact. It reflect the message and identity you want to c... Easiest Way To Build Web Site Traffic Yes, the best and easiest way to build Web site traffic is to write articles. And save A lot of time submitting them. It is through well written articles and keeping your visitor wanting to learn more that you will see more traffic on your Web site. More traffic means more pro... Is Your MLM About To Go Bankrupt and Leave You Flat? Copyright 2004 Android Technologies, Inc. Introduction Investing in a legitimate MLM is probably the best way to ensure that your MLM is not going to go bankrupt on you. This is not always an easy thing to ascertain even when you have access to detailed information... Merchant Accounts: What They Can Do For You Congratulations! You created an impulse in a customer to buy your product. One small catch… without some way to take their credit card number, your sale is as good as gone. One of the most important ways to grab that sale NOW, is to have your own Visa/AMEX/MasterCard merchant accou... Top Five Reasons to do a Website Redesign Copyright 2005 Digital Media Works, Inc. Small business owners need to monitor whether their investment in a website is providing a good return. Are your products and services easy to buy? If they aren't, you are wasting time and money and probably doing more harm than goo... Is Your Website Ready For Local Search Engine Traffic? Copyright 2004 John Jantsch I suppose the real reason for a local small business to have a website at all is to provide information for the local market, generate leads from local shoppers. Up until now too many small businesses have created websites more like monuments to t... How To Find The Top Keywords Relating To Your Theme Copyright 2004 Jeff Schuman Have you ever wondered what people are searching for online? More specifically have you ever wondered what people are searching for as it relates to the theme of your website? Let's say you have a website built around the theme of music d... 4 ROCK SOLID REASONS FOR BUILDING YOUR OWN WEBSITE Copyright 2005 Robert Evans What is the point of having a website, you may ask, when the affiliate programme you have joined has provided you with your own web page to promote? This is a fair question. The answer has to be that with your own site - and of course your own dom... 7 Simple Steps To Profit Without Your Own Product Copyright 2004 Clifford Mee Most people do not succeed on the internet because they are selling products no one desperately wants. If you want to be truly successful sell only things that people really really really want to buy! Sounds simple? It is. ... 9 Razor-Sharp Strategies For Building Success and Adding Zeroes to Checking Account Balance Copyright 2004 Quick Turn Marketing International, Ltd. It's easy to get so caught-up in the day-to-day obligations of your business that you find yourself trapped in the present, regretting the past, and with no time to worry about the future. It's easy… and it's deadly. Copyright 2005 Judy Thompson One of our local realtors recently mailed an attention-grabbing postcard, stating YOU DON'T “SORT OF” WANT TO SELL YOUR HOME---AND WE'RE NOT ABOUT TO “KIND OF” MARKET IT. Duh --- how many online entrepreneurs do take that approach and only... Getting Quality Leads Through Targeted Traffic: Hot Lead Generation Tactics Copyright 2005 Jack Humphrey If you are one of the tens of thousands of people searching for quality leads for your business everyday, you know how hard it is to find the precious few perfect business leads among the junk leads people are selling. Below are some tips ... The Online Business Quandary Building an online business is about as simple as re-building the Coliseum. Type any combination of "online business programs" into Google and watch all of the latest get rich quick scams populate the search engine results. These companies are geniuses at Internet marketing, but ... "How to Protect Your Search Engine Placement by Keeping Up-to-date on Industry Changes" There's no denying it: Search engines are a dominating force on the Internet, with millions of people going online to search on their topics of interest every single day. In fact, it was revealed at a recent industry conference that in June of 2005 alone, 10.5 billion sear...
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